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THE STORY OF ONE EXTRAORDINARY LADY
Chicago, November 1920,

the early days of the "Roaring Twenties“. A tremendous economic boom after World War I and an upsurge in the number of motorcars and other technical devices brought about prosperity and affluence on a scale which had never been seen before. It was, however, also the first year of Prohibition, during which alcohol was not allowed to be produced or sold in the USA – in other words, the perfect breeding ground for one of America’s most infamous criminals, Al Capone. Apart from the economic boom, this period also witnessed great social change – concerts, theatre and cinema became affordable for many people and sports became a widespread passion. The 1920s were also a turning point in the history of women’s emancipation. Women carved out their place in the world of employment, and expressed their newfound confidence through fashion and performance.

On Tuesday 16th November 1920, a woman named Louise S. Kracke applied for a patent for a new type of "window cleaner". At this time, there were a lot of motorcars on the roads of Chicago, such as the Ford Model T. However, there were still many horse-drawn vehicles on the move as well. Louise S. Kracke’s invention was a window cleaning device which made it significantly easier to clean multi-sash building windows, which were much more common back then. The inaccessible corners of the glass panes could be reached and cleaned effortlessly by means of a movable wiper plate attached to a long, curved handle. This device was also perfect for cleaning the flat glass panes used in motor vehicle manufacturing at the time, provided that they were almost vertically upright.

On 17th May 1921, the UNITED STATES PATENT OFFICE granted the patent with the number 1.378.243.

 
   
 
Fast forward almost a 100 years later to Austria. A new kind of window cleaning device, particularly suited to the needs of modern cars, was developed with the intention of capturing Louise S. Kracke’s idea and adapting it to the vehicle manufacturing conditions of the 21st century. Just like back then, a movable cleaning plate is attached to a curved handle, by which narrow and exposed areas can be reached easily. The cleaning wiper, now made from modern microfibre, always rests against the pane and can simply be pressed against it using the ergonomically shaped handle. The materials used are high-quality and perfectly designed with high-performance plastic, instead of a simple metal frame and wooden handle. Building upon Louise S. Kracke’s the original idea, the device has now been fitted with a robust ice scraper attachment complete with a rubber wiping blade so that you have the right window cleaning tool for all weather conditions at the ready.

The name of this new device is the VISTA CarWindowCleaner – it is manufactured in Austria with the utmost care and using high quality materials, and is an absolute must in every glove compartment.